If you’re familiar with RAINE Clothing and our ethics, like those that we mentioned in our recent ‘About Us’ blog post, you’ll know that there are three key factors that we are incredibly proud of incorporating into all of our clothing: sustainable and ethical materials, comfortable fits, and creating durable, long-lasting pieces. We’ve spoken a lot, in the past, about why choosing eco-friendly clothing instead of fast fashion is so important for the environment, so today, we thought we’d share a little more about what makes our clothing so durable, and why long-lasting clothes are so vital to the slow-fashion movement.
Why is durable clothing so important for slow fashion?
If you’re not sure what the difference between fast fashion and slow fashion is, or how either of them impact the environment, we’d recommend giving our ‘What Makes a Clothing Brand Sustainable?’ blog post, which explains the key differences, but the most important distinction is that fast fashion retailers often prioritise creating trendy clothing that can be made as quickly as possible, to keep up with fashion trends. Often, they’re made as cheaply as possible, and therefore are not particularly long-lasting.
Naturally, then, fast fashion can have quite a few undesirable repercussions for the planet; ethically, garment workers are often unfairly paid, and can be forced to work in unsafe or unhealthy conditions, and sustainably, as clothes that are not made to last are often destined for a very short lifespan and can tend to end up in landfills more often than not.
That’s why it’s important for sustainable clothing companies to not only create garments with eco-friendly fabrics that are fairly sourced and produced, but which are also made to last, so that you can invest in clothing that won’t go to waste straight away. In fact, one of the great things about having more durable clothing is that you can upcycle them or give them away if you no longer want them, rather than just throwing them out; find out more about those options in our ‘Get Rid of Old Clothing Reponsibly’ blog post.
What makes RAINE Clothing’s collections so long-lasting?
So, now you know why durability is such an important aspect of the sustainable clothing industry, but what is it that makes our clothing so long-lasting?
As we mentioned in our recent blog post, ‘The RAINE Clothing Story’, we are a family-run business with two young children and a Brazilian Jiu-Jitsu athlete in the family, so we know what it takes to ensure that clothing lasts throughout even the most strenuous of activities. We carefully source our materials so that we can be sure they’re well-made, strong, and flexible, and can take you from casual wear through to your most active sports and athletics, and most of our garments offer reinforced stitching to ensure you’re always covered, regardless of your activity.
This combination of factors ensures that our clothing – from our casual collection to our rash guards and GIs – are long-lasting, and our incredible range of athletic customers just goes to show how trustworthy our sustainable clothing is – no failed squat tests for us!
We hope you’ve enjoyed learning about what makes RAINE Clothing so durable and long-lasting, and why it’s been such a priority for us as an ethical clothing brand. We are continuously attempting to improve upon our already-strong collection, and really enjoy sharing some of this journey with you!
If there’s anything you’re not quite sure about, or if you’re wanting to know about our RAINE Clothing ethics, eco-friendly policies, or sustainable clothing standards, please do let us know in the comments below or on Instagram or Facebook, so we can help you discover all the incredible options we have to offer!
We hope you’ve enjoyed reading about exactly what it is that RAINE Clothing stands for, and how and why we came to be. If you’re interested in reading more about our intentions, we’d recommend heading over to our ‘about us’ page, or reading our blog post on ‘our promise for companies that care day’.
If there’s anything you’re unsure about, or wanting to know about our RAINE Clothing ethics, eco-friendly policies, or sustainable clothing standards, please do let us know in the comments below or on Instagram or Facebook, so we can help you discover all the incredible options we have to offer!